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Ge.ch > Why Geneva

United Coffee chooses Geneva for its Headquarters

23/08/2010

Geneva, 23rd August 2010 - United Coffee (formerly Drie Mollen Holding), one of the largest independent coffee companies in Europe and a market leader within the private-label and single portion coffee sector has chosen Geneva for its headquarters.Backed by mid-market private equity fund, CapVest, United Coffee is a leading force across Europe and currently purchases 1% of the world’s total coffee exports.  The company provides private-label coffee to Europe’s leading retailers including: Carrefour, Coop, Mercadona, Tesco and Waitrose; and coffee, machines, service and side products to food services clients which include: Compass Group, McDonalds, Subway and many thousands of local cafes and restaurants.The company already has significant roots in Switzerland through its Giger Café, Merkur Kaffee, Schweizerische Kaffeeröstereien and Rosca Caffè brands.  “We chose Switzerland and Geneva in particular for our headquarters due to the city’s geographic location, its international environment and its long-standing presence in the food industry and coffee machines business.  The availability of a well-qualified, multilingual workforce was also a key factor,” said CEO, Per Harkjaer, an industry veteran with over 25 years of experience.“United Coffee's choice confirms Geneva's attractiveness for businesses seeking a central location for headquarters, with a truly international and multilingual environment," said Pierre-François Unger, State Councillor in charge of the Department of Regional Affairs, Economy and Health of Geneva. "We are pleased to welcome this company that made already a number of recruitments locally and will undoubtedly reinforce the food industry in the region. The Geneva Economic Development Office will provide all necessary support for the development of the new office and I am confident that United Coffee will benefit from the business base and network offered by Geneva." “Our aim is to become Europe’s leading independent coffee company through a combination of organic growth and strategic acquisitions,” said Per Harkjaer.  “Our focus is to capitalise on the growth of single portion coffee across Europe, as well as consolidating a fragmented market through strategic investments.”  United Coffee is the leading private label producer of single portion format coffee.The Geneva headquarters located at Avenue Louis-Casai 58, will house around 25 employees, many of whom have been recruited locally and include the senior management team alongside experts in finance and trading, purchasing, supply chain, engineering and product development.About United CoffeeUnited Coffee is one of Europe’s largest coffee roasters, producing and distributing a wide range of coffee, coffee equipment and related services through retail and out-of-home distribution channels. From its beginnings in 1818, United Coffee now employs 900 people and roasts over 50,000 tons of coffee per year. Backed by mid-market private equity fund, CapVest, United Coffee is a leading force across six European counties, including France, Germany, Spain, the Netherlands, Switzerland and the UK and currently purchases 1% of the world’s total coffee exports. The company supplies coffee certified by the Rainforest-Alliance, Utz, Max Havelaar (Fair Trade) and 4C and in 2009 was awarded the Corporate Green Globe award by the Rainforest Alliance for demonstrating an extraordinary commitment to sustainability.www.unitedcoffee.comFor press information contact:Maria Grupper, Cohn & Wolfe public relationsTel: +41 22 908 4075Maria.grupper@cohnwolfe.com

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