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Switzerland’s new FDI projects from North America highest in seven years


New foreign direct investment projects into Switzerland from North America during 2007 totaled 48, the highest since 2000, reports Mario Brossi of the Swiss inward investment agency Location Promotion Switzerland. The year also saw 11 expansions of existing projects and 32 investments involving M&A transactions and strategic alliances.

“New projects are key indicators of an attractive FDI environment,” Mr. Brossi commented, “and since 2001 these total 194. Over the same period expansions, which serve as an indicator of satisfaction with Switzerland, total 81. Mergers, acquisitions and strategic alliances provide another route of entry to the Swiss and broader European market. Since 2001 these amount to 189 projects.”

Investments range from a sales and marketing presence to European, EMEA and global headquarters, Mr. Brossi said. “They also reflect Switzerland’s appeal across a broad spectrum of businesses and activities. Agricultural commodities, biotechnology, R&D, high technology, IT, medical technology, micromechanical devices, shared services and intellectual property creation and management including interactive entertainment software are a few examples of these.

“Investors are remarkably consistent as to why they choose Switzerland, Mr. Brossi said, “and reasons reflect the country’s ranking in key investment decision criteria. One of the most recent is 1st among 149 countries in the 2008 Environmental Performance Index released at the World Economic Forum in Davos. In terms of competitiveness, it ranks 2nd in the 2007-2008 Global Competitiveness Report published by the World Economic Forum, and 2nd in Europe in the 2008 Index of Economic Freedom published by The Heritage Foundation/The Wall Street Journal.”

To learn more about Switzerland attractiveness and specifically about Geneva's advantages as a highly competitive business location, do not hesitate to consult the "Why Geneva" magazine and the latest edition of the "International Comparisons", both publications available directly online through the following links:

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