When trying to get in contact with policy-makers or decision-makers - whether she or he is a Minister of state or the CEO of a multinational company, a bank or an international organisation - it is often easier to do so in Geneva than elsewhere. Chances are that both of you support the same charity or are members of the same sports club, or that you both live in the same neighbourhood, or that your children go to the same school. Geneva is indeed a small city in the best possible sense!
“Geneva officials have a clear commitment to promoting business. If I want, I can call a Minister and have a meeting tomorrow. That kind of access would be impossible in most other places.”
Daniel Gremaud, Partner, Tax and Legal Services, PriceWaterhouseCoopers