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Newell Rubbermaid Opens EMEA Headquarters in Geneva


Atlanta-based consumer and commercial products marketer Newell Rubbermaid has consolidated the European management of its home and family, office products, and tools and hardware businesses in Switzerland at its new EMEA headquarters in Geneva. Of the 150 positions to be based in the new facility by year end 2011, 40% will be hired locally.According to Eduardo Senf, president of Newell Rubbermaid International, “The decision to consolidate our European headquarters in Geneva is a strategic business initiative (…).”  He noted that the company’s Fine Writing and Luxury Accessories Global Business Unit would be headquartered in Geneva as well.Mr. Senf said “The selection of Geneva was made after reviewing a number of criteria including business and people considerations.  In addition to its business friendly environment it offers attractive living conditions for our people.”Mr. Senf added that “Once we decided to establish our new EMEA headquarters in Geneva we worked in close collaboration with the Cantonal office of Economic Development to facilitate our integration into the area.”  Jean- Charles Magnin, director general of economic affairs for the Republic and Canton of Geneva, welcomed Newell Rubbermaid to the region noting “it is a perfect addition to the region’s preeminence as a center of consumer and luxury products.”

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