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New issue of the WG (Why Geneva) Magazine, Fall 2011 - Creativity !


Through its main theme -creativity- the new edition explores how this essential feature generates value for Geneva's economy and companies headquartered there.If Geneva is known worldwide for its considerable expertise in international affairs and business, it has also steadily built a critical mass of creative talents, among which successful advertising and marketing companies. By supporting the development of creative industry, Geneva's authorities are determined to provide a valuable link between original ideas, expertise in management and in-depth know-how in a number of high value added business sectors. In this way, it plainly contributes to the development of a diversified and competitive economic fabric.

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