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Lausanne, the olympic capital and Lake Geneva Region greet Beijing 2008

19/08/2008
On the occasion of the Games of the XXIX Olympiad held in Beijing from 8 to 24 August 2008, the association LAKE GENEVA REGION participates, in partnership with the City of Lausanne, Lausanne Tourism and the International Olympic Committee to a promotion and public relations aimed at strengthening links with the Olympic movement, and create new business contacts and business opportunities in the Chinese economic environment.
It is an opportunity for all the project partners to build an effective network with China while presenting the world an image of international Switzerland, innovative, high tech, entrepreneurial and dynamic through the development of its technology, its level of education, its unique qualities for the business and its lifestyle so popular with foreign visitors and residents from all over the world.
This event is held throughout the duration of the Olympic Games in a prestigious hotel, the Swissotel Beijing.
The week of 19th to August 24th is specifically reserved for relations between the business community.
A major exhibition on the strengths of our centres of excellence in our region stands in the Swissôtel Beijing in collaboration with the Olympic Museum and other organizers throughout the event.
Swissôtel - Beijing
Beautiful property located in the centre of Beijing, near the Olympic infrastructures.
The hotel, under Swiss management, includes 430 rooms and suites and 4 restaurants.
- Lausanne, Olympic Capital and the "International Geneva" have an excellent capital of sympathy in China and especially in Beijing. It is the ideal opportunity to use this positive energy.
- More than 160 Chinese economic actors are invited to participate in this public relations event throughout the week from 19 to 23 August.
- Representatives of the Chinese authorities as well as the Ambassador of Switzerland, Mr. Dante Martinelli will honor us of their presence.
OBJECTIVES
- Strengthen the visibility and awareness of Lausanne, Olympic Capital, the International Geneva and the LAKE GENEVA REGION with Chinese tourism professionals, as well as political and economic actors.
- Demonstrate and promote the vitality of Switzerland in general and the Lémanique Region in particular.
- Provide opportunities for well-known Swiss companies to maintain and develop their contacts in China, taking advantage of the attractiveness of the Olympics Games to invite partners or customers in Beijing.
- Create a showcase for our region, highlighting its values of excellence: its business centers, high schools, centres of technological development and artistic, cultural offerings, a high quality of life and infrastructure of the first quality.
- Driving an economic promotion in China to prescribers and opinion leaders.
Organisors :
- Lausanne Tourism- Olympic Museum- Swissôtel Beijing- LAKE GENEVA REGION AssociationPartners
Institutionnal :
- Lausanne City- State of Vaud (DEC)- State of Genève (DES)
Tourism :- Vaud Tourism- Geneva TourismEconomics :- DEWS (Development Economic Western Switzerland)- BIOPÔLE SA - Parc technologique dans les domaines biologiques et médicaux - LAKE GENEVA REGION :- Economic development Office (State of Geneva)- Department of Constructions, Information Technologies and Sport (State of Geneva)
Privates
- Mercuria Energy Trading SA- Rueger SA
Audiences
The action is aimed at audiences in different areas:Sport: the Olympic Family, media Institutions: the authorities and Chinese officials Tourism: tour operators and the media Economy: Chinese customers and prospects
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