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JTI invests further in the Canton of Geneva to support its important growth in this location

25/02/2010

Japan Tobacco International (JTI) unveiled on February 23rd 2010 its plan for further investment in Geneva with a new building for its international headquarters. The aim is to build offices totaling approximately 25 000 sq. meters which will be constructed by the world-renowned architecture firm Skidmore, Owings & Merrill LLP (SOM), together with Geneva-based architects Group 8 Sàrl.“Geneva is key to JTI’s long-term growth”, explains Frits Vranken, Senior Vice President Business Development & Corporate Strategy. “Our company has been located in this city for more than four decades. We felt it was time for the company to invest in its own building. Currently, 700 employees work for our international headquarters in three separate buildings, and we expect there will be about 1000 in the next four years”, adds Frits Vranken. “Our long-term objective is to have everyone under one roof.”“The location itself was inspiring”, states Kent Jackson, Design Director at SOM. “It has a unique combination of international organizations close by, gardens, the lake and the mountain backdrop. (…) We want the building both to be distinctly recognizable, and to have an articulated roofscape that will be identifiable to Geneva.”Well established in the Canton, Group 8 Sàrl has played a key role in developing Geneva’s international landmarks. « Geneva and Switzerland deserve this ambitious project which will further contribute to the city’s international reputation», commented Daniel Zamarbide, partner and co-founder of Group 8 Sàrl.Daniel Loeffler, Director of the Geneva Economic Development Office, highlights the added-value of this development to Geneva's economy.For further information: http://www.jti.com/press_home/press_releases

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